December 18, 2017

Keyword Research Maximizes Traffic to your Medical Practice Website

Posted on by in Online Marketing

Expending the time, effort and money to set up a medical practice website is a critical step in increasing your patient database; however, maintaining a compelling medical practice website is moot unless patients actually visit it. Search Engine Optimization (SEO) is a way to ensure that your website is among the first that prospective patients see when searching online for a doctor, and keyword research is a fundamental component of this. By executing a few simple steps, you can optimize your keyword selection and ensure that your website is among the first seen.

  1. Think like your patients. Consider what words and phrases they would use to search. Also, ask friends to tell you which words they would instinctively use to go about conducting a search for a new doctor.
  2. Determine your keyword competitive landscape. Use a keyword research tool to find out (a) how many patients are using the keywords you identified and (b) how many other websites are competing with you by optimizing those keywords. There are many keyword research tools available, but a good starting tool is Google AdWords (https://adwords.google.com/select/KeywordToolExternal) because it is easy to use and free.
  3. Use the research tool metrics to refine your list and isolate your most powerful keywords. This research can also inform fresh medical practice marketing ideas by delivering data on how patients search for doctors.
  4. Optimize the selected keywords throughout your website in content, headings and title tags. As a rule, use each keyword less than five times per page, because overuse can have a negative effect on search engine rankings.

Thorough keyword research will ensure prospective patients reach your website as well as provide you with new medical practice marketing ideas by exposing how your patients formulate their searches for, and therefore conceptualize, healthcare information.

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