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Medical Group Management Association

Medical Marketing Enterprises

  • Lecture Schedule @ AAO 2018 Chicago
    Going to Chicago for AAO 2018? Here's our lecture schedule. Hope to see you there!The post Lecture Schedule @ AAO 2018 Chicago appeared first on Medical Marketing Enterprises, L.L.C..
    - 21 days ago, 2 Oct 18, 7:01pm -
  • AAO 2017 Presentations | Randall Wong
    Here are my presentations just delivered at the AAO 2017 meeting. Please email me if you have questions!The post AAO 2017 Presentations | Randall Wong appeared first on Medical Marketing Enterprises, L.L.C..
    - 3 Dec 17, 4:06pm -
  • Guest Blogging to Increase SEO and Backlinks
    Ready for some great ways to improve your website traffic and SEO? Consider giving an interview (HARO). guest blogging or participating in a community forum.The post Guest Blogging to Increase SEO and Backlinks appeared first on Medical Marketing E…
    - 26 Oct 17, 11:42pm -
  • Juggling Multiple Social Media Accounts
    Managing your website and social media platforms can be especially challenging with regard to time. Here are some ways to reduce the time strain.The post Juggling Multiple Social Media Accounts appeared first on Medical Marketing Enterprises, L.L.C…
    - 17 Sep 17, 2:24pm -
  • Google Ranks Web Page, Not Websites |
    Search engines rank individual web pages. This means that each of your web pages can rank well given attention to SEO. Use this concept to avoid a common SEO mistake with your About pages.The post Google Ranks Web Page, Not Websites | appeared fir…
    - 24 Aug 17, 3:24pm -
  • Paid Advertising
    Ever consider using paying for traffic? Here are some common ways to use paid advertising and a short discussion as to which is best to improve your traffic.The post Paid Advertising appeared first on Medical Marketing Enterprises, L.L.C..
    - 1 Jun 17, 2:17pm -
  • 3 Reasons to Use Video to Expand Your Following
    Ever consider using video to reach out to your patients? Video is often a better educational tool and is more engaging. Video should cost nothing, too. The post 3 Reasons to Use Video to Expand Your Following appeared first on Medical Marketing En…
    - 4 May 17, 12:33pm -
  • Use Email Address List to Grow Your Practice
    Are you collecting email addresses in your office and on your site? Here's how to use those email addresses to connect with your patients and followers and grow your practice.The post Use Email Address List to Grow Your Practice appeared first on M…
    - 6 Apr 17, 2:39pm -
  • Interview with Steve Christiansen, M.D. | Successful Twitter Use in Medicine
    Here's how an ambitious ophthalmology resident has already started an eye health website and has used Twitter to promote himself, the AAO and his university department.The post Interview with Steve Christiansen, M.D. | Successful Twitter Use in Medi…
    - 23 Mar 17, 2:21pm -
  • Patient Persona | Target Your WritingWhat is a Patient Persona? | Write to Your Perfect Patient
    What's a patient persona? It's a great way to improve your writing, make you more credible and authoritative....and doctors do this this everyday.The post Patient Persona | Target Your WritingWhat is a Patient Persona? | Write to Your Perfect Patie…
    - 16 Mar 17, 1:02pm -

Healthcare Success Strategies

  • [PODCAST] The Patient Voice: Incorporating Feedback into Your Strategies
    As a healthcare marketer, I strongly believe in the importance of listening to and understanding the patient voice. And today’s podcast helps guide hospitals and healthcare organizations of all sizes on how to do just that. I had the opportunity to…
    - 6 days ago, 18 Oct 18, 12:04am -
  • Digital Ads and Healthcare: What Makes Some Companies So Successful?
    In marketing, the Pareto principle—or the 80/20 principle—applies to a lot of what we do. For example, more often than not, 20% of the healthcare organizations in any given demographic are responsible for 80% of the ad space. The rest are missing…
    - 8 days ago, 16 Oct 18, 6:36am -
  • [PODCAST] The Secret to Better Care in the Changing World of Healthcare
    Running any healthcare organization comes with a number of challenges and obstacles. But CityMD, a large chain of urgent care centers in New York, has found a way to expand to 100+ locations without sacrificing care and compassion. In fact, as Richar…
    - 13 days ago, 11 Oct 18, 12:29am -
  • [PODCAST] Facebook Live: Opportunities for Healthcare Marketing Beyond Point-and-Shoot
    SHSMD 2018 produced a stellar lineup this year. One of the presentations I was most excited about came from the communications team at VCU Health, a health system that’s doing amazing things with its social media—particularly with Facebook Live.…
    - 15 days ago, 8 Oct 18, 10:18pm -
  • 5 Social Media Essentials for Healthcare Marketing
    Chances are, the majority of your staff has at least one social media page they check fairly often. Members of your staff have written posts and uploaded photos plenty of times before—they know the social media essentials, and they’re happy to po…
    - 20 days ago, 4 Oct 18, 6:21am -
  • The Paradox of Choice & Digital Marketing: 3 Vital Takeaways for Healthcare
    There are more choices in healthcare than ever before. Since the introduction of Obamacare, a lot more people have access to a wider range of insurance options. From there, there are even more decisions for a patient to make: urgent care or primary c…
    - 22 days ago, 2 Oct 18, 6:36am -
  • Don’t Go Off Your Marketing Meds
    If a patient on medication for depression started to feel better, should she go off her meds? Should someone experiencing relief from strep throat throw out the remaining antibiotics? Of course not. From time to time, we hear from clients that their…
    - 27 days ago, 27 Sep 18, 5:57am -
  • The Top Digital Marketing Agencies: Their Strategy Secrets
    You’ve heard the acronyms floating around: SEO, PPC, CPC, SEM. You might even have a good handle on what some of these things entail. But how do you peace it all together into one cohesive strategy? What tried-and-true facts do the top digital mark…
    - 29 days ago, 25 Sep 18, 5:14am -
  • Medical Staff Training 101: Management vs. Leadership
    You and your team carefully screen all job candidates to make sure they’re a good fit. After a few weeks of medical staff training, your front office staff knows all about your specialty or your primary service lines, and they’re a big advocate f…
    - 34 days ago, 20 Sep 18, 5:51am -
  • Marketing Ethics in Healthcare: What Every Organization Should Know
    Marketing ethics have been a topic of debate in healthcare for years. Can healthcare organizations, hospitals, and practices really feel good about spending advertising dollars to attract patients? Shouldn’t patients naturally drift towards quality…
    - 41 days ago, 13 Sep 18, 5:22am -

Medical Practice Management

  • The Empowered Patient Journey [86]
    The Empowered Patient Journey The Empowered Patient Journey Guest: Madeleine Silva, CEO of Freedom Switch Madeleine Silva, CEO of Freedom Switch talks about the Empowered Patient Journey and how physicians can leverage it to market their practices. T…
    - 30 days ago, 24 Sep 18, 10:30am -
  • Transitioning Towards a Process-Driven Practice [85]
      Guest: M. Ryan Williams, CEO of ProcessPlan M. Ryan Williams, CEO of ProcessPlan, describes the benefits of transitioning your practice to a process-driven one including improved efficiency, discovering bottlenecks, and enhanced employee on-boardi…
    - 51 days ago, 3 Sep 18, 10:30am -
  • The Clarifying Lawful Overseas Use of Data (CLOUD) Act [84]
    The Clarifying Lawful Overseas Use of Data (CLOUD) Act Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, introduces us to the Clarifying Lawful Overseas Use of Data (CLOUD) Act, part of the recently signed Omnibus Act of 2018 and it…
    - 79 days ago, 6 Aug 18, 10:30am -
  • Ancillary Services to Help Physicians Meet MACRA [83]
    Ancillary Services to Help Physicians Meet MACRA Guest: Michael Berg and Viv Hudson of Ancillary Medical Solutions Michael Berg, CEO of Ancillary Medical Solutions and Vivien Hudson, pharmacist and Marketing Manager at Ancillary Medical Solutions dis…
    - 96 days ago, 20 Jul 18, 10:30am -
  • Top Information Security Concerns for Healthcare [82]
    Top Information Security Concerns for Healthcare Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, discussed the top security concerns in healthcare today and why mobile is an especially significant vulnerability for medical practic…
    - 11 Jul 18, 10:30am -
  • Blockchain Technology and Healthcare [81]
    Blockchain Technology and Healthcare Guest: Chris Plance, Founder and CEO of Veris Foundation Chris Plance, Founder and CEO of Veris Foundation explains blockchain technology and its potential applications in healthcare. Veris Foundation is a non-pro…
    - 4 Jul 18, 10:30am -
  • Update on CyberSecurity Breaches [80]
    Update on CyberSecurity Breaches Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, presents the latest in cybersecurity breaches including Spectre and Meltdown, Equifax, Financial Industry ransomware, and healthcare exposure. Why fi…
    - 25 Jun 18, 10:30am -
  • How A Great Reputation and Five Star Reviews Can Boost Your Search Engine Ranking [79]
    How A Great Reputation and Five Star Reviews Can Boost Your Search Engine Ranking Guest: Darren Shaw, Founder and President of Whitespark Darren Shaw, Founder and President of Whitespark, an Edmonton-based firm specializing in search engine optimizat…
    - 30 May 18, 10:30am -
  • EU General Data Protection Regulation [78]
    EU General Data Protection Regulation Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, discussed the new European Union regulations This issue (8:56): What is the General Data Protection Regulation (GDPR)? What does it encompass? W…
    - 16 May 18, 10:30am -
  • Reputation Marketing Moneyball [77]
    Reputation Marketing Moneyball Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Marketing Systems   Becky Smith, Managing Partner and Marketing Strategist at Emedikon Marketing Systems, describes a novel approach for managing ph…
    - 9 Apr 18, 10:30am -

Medical Web Experts