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Medical Group Management Association

Medical Marketing Enterprises

Healthcare Success Strategies

  • Why the Digital Marketing Revolution is Our First Choice for Doctors and Hospitals
    It is tempting to describe the digital revolution in healthcare marketing using either-or terms. Articles that want to compare and contrast TRADITIONAL marketing with DIGITAL marketing tend to make two columns, with one side VERSUS the other side. Th…
    - 1 day ago, 22 Jan 18, 3:20pm -
  • 5 Best-in-Class Healthcare Podcasts for Growth in 2018
    Learning is a daily exercise for must of us. Among the successful medical groups, practices and hospitals that we know, most are committed to self-improvement and thinking bigger. Their leadership—doctors, administrators, marketing executives and o…
    - 6 days ago, 17 Jan 18, 2:46pm -
  • How Digital Marketing Data Influences Your Hospital Planning
    More than at any time in the past, the Internet is the primary pathway to hospitals and healthcare providers for today’s informed consumer. There isn’t a hospital or healthcare marketing professional who hasn’t heard the stat that “over 70 pe…
    - 7 days ago, 16 Jan 18, 2:13pm -
  • 5 Significant Hospital Marketing Trends to Watch in 2018
    In the months ahead, 2018 will reveal many important hospital marketing trends—more than we have space to unwrap in detail here. The following issues, however, are among the most important marketing-related ideas to track as they unfold. You are pr…
    - 8 days ago, 15 Jan 18, 3:42pm -
  • 7 Easy Ways to Lose Business Revenue Without Knowing It
    Not long ago, we published an article titled: Doctors Don’t Advertise” and 10 Other Lame Marketing Myths. Some of the ill-advised “reasons” on our list sounded a wake-up call for a few readers. It turns out that they recognized that medicine…
    - 11 days ago, 12 Jan 18, 4:08pm -
  • Recommended Healthcare Marketing Conferences 2018
    Medical professionals, providers and industry leaders are constantly challenged by the changes in hospital and healthcare delivery and marketing. Resources are constrained while performance expectations increase. The best of annual continuing educati…
    - 12 days ago, 11 Jan 18, 3:39pm -
  • SEO Tips For Organizations That Want to Get Bigger and Better
    The curious thing about medical groups and hospitals that want to be the “best in class” is that, often, they are already the leaders in the marketplace. Think about that for a minute. The top of the line wants to beat itself and set a new, highe…
    - 13 days ago, 10 Jan 18, 3:14pm -
  • Negative Online Reviews: 10 Things to Do About Stinkers and Trolls
    Seemingly overnight the Internet created dozens of directory, listing, review and rating sites. In a digital flash, negative online reviews—or outright bad reviews—can soil the fabric of years of good work and positive impressions. The high altit…
    - 15 days ago, 8 Jan 18, 4:43pm -
  • Consumers Avoid “Fake News” and Trust Healthcare Advertising
    A fisherman’s first question is always: “Are they biting?” And regardless of the response, the second question is always: “What bait are you using?” It’s easy to see the marketing analogy. First, do your new business fishing where the fis…
    - 15 days ago, 8 Jan 18, 2:39pm -
  • Top 10 Best-in-Class Healthcare Marketing Trends for 2018 Success
    Perhaps the only rock-solid prediction for 2018 is that hospital, medical group and healthcare marketing is the ever-present challenge to keep pace with change. Competition is tough, resources are precious, and performance expectations—delivering a…
    - 20 days ago, 3 Jan 18, 4:16pm -

Medical Practice Management

  • Conducting Clinical Research Trials [70]
    Conducting Clinical Research Trials Guest: Michelle Alex, DPM, President and Founder of Conduct Clinical Trials Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with guest Dr. Michelle Alex, DPM, President and Founder of Conduct Clini…
    - 20 days ago, 3 Jan 18, 11:30am -
  • Medical Practice Marketing: Golden Triangle or Bermuda Triangle? [69]
    Medical Practice Marketing: Golden Triangle or Bermuda Triangle? Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, introduces the concept of the G…
    - 71 days ago, 14 Nov 17, 6:30am -
  • Social Media Marketing for Medical Practices [68]
    Social Media Marketing for Medical Practices Guest: Matt Coffy, CEO Customer Bloom In the podcast video, Matt Coffy, CEO of Customer Bloom, demonstrates his patient engines model for social media marketing for medical practices This issue (47:03): Ho…
    - 72 days ago, 13 Nov 17, 6:15am -
  • Incorporating Regenerative Medicine into Your Practice [67]
      Incorporating Regenerative Medicine Into Your Practice With Viv Hudson and Michael Berg of Ancillary Medical Solutions Guest: Jordan Joswick, Catalyst Viv Hudson and Mike Berg of Ancillary Medical Solutions speak with Jordan Joswick, VP of Sales a…
    - 73 days ago, 12 Nov 17, 6:07am -
  • MACRA – What is it? [66]
      MACRA – What is it? Guest: Mike Meikle, CEO SecureHIM Mike Meikle, CEO of SecureHIM, describes the MACRA program and what it means for medical practices as the transition to value-based reimbursement forges ahead This issue (8:51): What does MAC…
    - 79 days ago, 6 Nov 17, 6:39am -
  • Medical Device Cybersecurity Revisited [65]
    Medical Device Cybersecurity Revisited Guest: Mike Meikle, CEO SecureHIM Mike Meikle, CEO of SecureHIM, brings us up to date on the latest on medical device cybersecurity, from pacemakers to EKG monitors. This issue (11:48): Just how vulnerable are m…
    - 99 days ago, 16 Oct 17, 4:31pm -
  • Major Trends in Ambulatory Surgery Centers [64]
    Major Trends in Ambulatory Surgery Centers Guest: Matthew Rosenberg MD, CEO of Opake Matthew Rosenberg MD, CEO of Opake, discusses the latest trends affecting ambulatory surgery centers and how they can potentially impact physicians and medical pract…
    - 6 Oct 17, 6:32am -
  • Equifax and Healthcare Breaches [63]
      Equifax and Healthcare Breaches Guest: Mike Meikle, CEO SecureHIM Mike Meikle of SecureHIM gives us an update on the recent Equifax breach, which has potentially affected half of the adult US population, as well as some other high-profile healthca…
    - 3 Oct 17, 7:05am -
  • Allergy Testing and Immunotherapy [62]
    Allergy Testing and Immunotherapy With Viv Hudson and Michael Berg of Ancillary Medical Solutions Guest: Becky Lyon, Allerpointe Allergy Services In this podcast, Becky Lyon discusses different allergy testing and immunotherapy solutions that can be…
    - 8 Sep 17, 7:37pm -
  • Cost Efficiencies of ASCs [61]
    Cost Efficiencies of ASCs: Considerations for Prospective Owners Guest: Matthew Rosenberg, CEO Opake In this podcast, Dr. Rosenberg discusses issues to consider regarding ASC ownership. This issue (7:45): Business models of specialty ASCs compared to…
    - 6 Sep 17, 6:30am -

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