Bookmark & Share Subscribe to Feed

Medical Group Management Association

Medical Marketing Enterprises

  • AAO 2017 Presentations | Randall Wong
    Here are my presentations just delivered at the AAO 2017 meeting. Please email me if you have questions!The post AAO 2017 Presentations | Randall Wong appeared first on Medical Marketing Enterprises, L.L.C..
    - 3 Dec 17, 4:06pm -
  • Guest Blogging to Increase SEO and Backlinks
    Ready for some great ways to improve your website traffic and SEO? Consider giving an interview (HARO). guest blogging or participating in a community forum.The post Guest Blogging to Increase SEO and Backlinks appeared first on Medical Marketing E…
    - 26 Oct 17, 11:42pm -
  • Juggling Multiple Social Media Accounts
    Managing your website and social media platforms can be especially challenging with regard to time. Here are some ways to reduce the time strain.The post Juggling Multiple Social Media Accounts appeared first on Medical Marketing Enterprises, L.L.C…
    - 17 Sep 17, 2:24pm -
  • Google Ranks Web Page, Not Websites |
    Search engines rank individual web pages. This means that each of your web pages can rank well given attention to SEO. Use this concept to avoid a common SEO mistake with your About pages.The post Google Ranks Web Page, Not Websites | appeared fir…
    - 24 Aug 17, 3:24pm -
  • Paid Advertising
    Ever consider using paying for traffic? Here are some common ways to use paid advertising and a short discussion as to which is best to improve your traffic.The post Paid Advertising appeared first on Medical Marketing Enterprises, L.L.C..
    - 1 Jun 17, 2:17pm -
  • 3 Reasons to Use Video to Expand Your Following
    Ever consider using video to reach out to your patients? Video is often a better educational tool and is more engaging. Video should cost nothing, too. The post 3 Reasons to Use Video to Expand Your Following appeared first on Medical Marketing En…
    - 4 May 17, 12:33pm -
  • Use Email Address List to Grow Your Practice
    Are you collecting email addresses in your office and on your site? Here's how to use those email addresses to connect with your patients and followers and grow your practice.The post Use Email Address List to Grow Your Practice appeared first on M…
    - 6 Apr 17, 2:39pm -
  • Interview with Steve Christiansen, M.D. | Successful Twitter Use in Medicine
    Here's how an ambitious ophthalmology resident has already started an eye health website and has used Twitter to promote himself, the AAO and his university department.The post Interview with Steve Christiansen, M.D. | Successful Twitter Use in Medi…
    - 23 Mar 17, 2:21pm -
  • Patient Persona | Target Your WritingWhat is a Patient Persona? | Write to Your Perfect Patient
    What's a patient persona? It's a great way to improve your writing, make you more credible and authoritative....and doctors do this this everyday.The post Patient Persona | Target Your WritingWhat is a Patient Persona? | Write to Your Perfect Patie…
    - 16 Mar 17, 1:02pm -
  • Interview with Dr. Andrew Doan | Early SEO Adopter | Founder Credential Protection
    This the interview I had with Andrew Doan, MD, PhD at the 2016 AAO meeting. We talked about his intro to SEO, Social Media and why he founded a reputation management company.The post Interview with Dr. Andrew Doan | Early SEO Adopter | Founder Cred…
    - 8 Mar 17, 11:15pm -

Healthcare Success Strategies

  • 6 Glaring Photography Mistakes We See on Hospital and Practice Websites
    Let’s face it: doctors aren’t web designers. You certainly have a say on what goes into your website—but designers spend years learning about user experience, and cultivating an eye for design. Although you have access to medical stock photos a…
    - 10 days ago, 7 Aug 18, 5:03am -
  • 10 Biggest Myths of Healthcare Marketing: Don’t Sabotage Your Organization!
    This week, we want to address some of the myths about healthcare marketing we hear every single day. Some of these get in the way of your marketing in general. Some just make it hard to see any ROI. Either way, these beliefs about healthcare marketin…
    - 17 days ago, 31 Jul 18, 12:45am -
  • Why Healthcare Marketing Partnerships Are Essential to Private Equity Value Creation
    Private equity deal activity has dropped by about 19% in the last 4 years—but healthcare-specific deals continue to grow at a steady rate year after year. That’s because healthcare organizations are a strong investment, with high margins and a pr…
    - 24 days ago, 24 Jul 18, 6:25pm -
  • 5 Crucial Steps to Take Before Planning a Social Media Strategy
    Planning a smart marketing strategy means basing your decisions on data. And today, the data shows that 70% of people use social media. It may not be where prospective patients are actively searching for a doctor, but a solid social media strategy ca…
    - 24 days ago, 24 Jul 18, 5:55am -
  • Hiring the Perfect Medical Scheduler, AKA Superstar
    Wanted: Customer Service SUPERSTAR. It’s the first phrase that should come to mind when you’re crafting a Medical Scheduler job description. The person who answers the phone for new patients can make or break your organization. This is someone wi…
    - 29 days ago, 18 Jul 18, 11:27pm -
  • 5 Things Doctors Get Wrong about Search Engine Rankings
    You’ve got a decent website. Now, you just need people to find it. Search engine optimization (SEO) is all about changing the content, performance, and user experience of your website in order for it to appear higher in the search engines (such as…
    - 31 days ago, 17 Jul 18, 5:11am -
  • 7 Absolute Musts for Hospitals in the Age of Consumerism
    Many private practices have embraced the rise of healthcare consumerism trends, providing ways to create an experience that puts the patient’s needs first. In hospitals, though, changes have been slow-going. This is due in part to longstanding stru…
    - 36 days ago, 12 Jul 18, 6:01am -
  • Marketing Partnerships: How to Get Real Value from Your Marketing
    A lot can go wrong in marketing. You might spend too much money advertising in the wrong places to people who have no interest in your organization. Ad copy and imagery may not align with your branding. You could be left completely in the dark as to…
    - 38 days ago, 10 Jul 18, 7:58am -
  • Is Big Tech Taking Over Healthcare? What You Should Know
    “Big Tech”—companies like Amazon, Google, and Apple—is taking over healthcare. At least, that’s what the news headlines would have us believe. These companies and more have made huge announcements just within the past 6 months about their p…
    - 50 days ago, 28 Jun 18, 1:14am -
  • Why Does Digital Advertising Cost So Much in Healthcare?
    Once upon a time, a good website could set you apart from your competitors. But today, digital marketing is about a whole lot more than simply having a website. People have to be able to find you online. That requires both an organic marketing plan (…
    - 52 days ago, 26 Jun 18, 12:59am -

Medical Practice Management

  • The Clarifying Lawful Overseas Use of Data (CLOUD) Act [84]
    The Clarifying Lawful Overseas Use of Data (CLOUD) Act Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, introduces us to the Clarifying Lawful Overseas Use of Data (CLOUD) Act, part of the recently signed Omnibus Act of 2018 and it…
    - 11 days ago, 6 Aug 18, 10:30am -
  • Ancillary Services to Help Physicians Meet MACRA [83]
    Ancillary Services to Help Physicians Meet MACRA Guest: Michael Berg and Viv Hudson of Ancillary Medical Solutions Michael Berg, CEO of Ancillary Medical Solutions and Vivien Hudson, pharmacist and Marketing Manager at Ancillary Medical Solutions dis…
    - 28 days ago, 20 Jul 18, 10:30am -
  • Top Information Security Concerns for Healthcare [82]
    Top Information Security Concerns for Healthcare Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, discussed the top security concerns in healthcare today and why mobile is an especially significant vulnerability for medical practic…
    - 37 days ago, 11 Jul 18, 10:30am -
  • Blockchain Technology and Healthcare [81]
    Blockchain Technology and Healthcare Guest: Chris Plance, Founder and CEO of Veris Foundation Chris Plance, Founder and CEO of Veris Foundation explains blockchain technology and its potential applications in healthcare. Veris Foundation is a non-pro…
    - 44 days ago, 4 Jul 18, 10:30am -
  • Update on CyberSecurity Breaches [80]
    Update on CyberSecurity Breaches Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, presents the latest in cybersecurity breaches including Spectre and Meltdown, Equifax, Financial Industry ransomware, and healthcare exposure. Why fi…
    - 53 days ago, 25 Jun 18, 10:30am -
  • How A Great Reputation and Five Star Reviews Can Boost Your Search Engine Ranking [79]
    How A Great Reputation and Five Star Reviews Can Boost Your Search Engine Ranking Guest: Darren Shaw, Founder and President of Whitespark Darren Shaw, Founder and President of Whitespark, an Edmonton-based firm specializing in search engine optimizat…
    - 79 days ago, 30 May 18, 10:30am -
  • EU General Data Protection Regulation [78]
    EU General Data Protection Regulation Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, discussed the new European Union regulations This issue (8:56): What is the General Data Protection Regulation (GDPR)? What does it encompass? W…
    - 93 days ago, 16 May 18, 10:30am -
  • Reputation Marketing Moneyball [77]
    Reputation Marketing Moneyball Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Marketing Systems   Becky Smith, Managing Partner and Marketing Strategist at Emedikon Marketing Systems, describes a novel approach for managing ph…
    - 9 Apr 18, 10:30am -
  • In-Office Neuroscience Testing [76]
    In-Office Neuroscience Testing Guest: John Armstrong, Evoke Neuroscience Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with John Armstrong of Evoke Neuroscience regarding in-office neuroscience testing of cognitive disorders in the…
    - 6 Apr 18, 8:09pm -
  • Ransomware Scares [75]
    Ransomware Scares Guest: Chris Johnson, Cybersecurity Compliance Strategist at onShore Security Chris Johnson, Cybersecurity Compliance Strategist at onShore Security, discusses the threats that ransomware incidents pose to medical practices and othe…
    - 30 Mar 18, 11:30am -

Medical Web Experts