Bookmark & Share Subscribe to Feed

Medical Group Management Association

Medical Marketing Enterprises

Healthcare Success Strategies

  • 21 Things to Know About Winning Millennial and Boomer New Patients
    The curious thing about growth-minded hospitals and medical practices is that foresight happens just beyond the horizon. Attracting new patients is a constant challenge when success means driving beyond the range of the headlights. Hospitals and medi…
    - 1 day ago, 20 Nov 17, 2:55pm -
  • Beware of Zombie Websites and Fraudulent Digital Ripoff
    It’s tough attracting new patients. And just when you thought you only had to worry about ransomware, phishing scams, phony charities and the desperate email from a Nigerian prince…along comes a big-time advertiser swindle. “Zombie websites”…
    - 4 days ago, 17 Nov 17, 1:59pm -
  • 7 Ways You’re Wasting Money on Your Marketing
    Every savvy marketing executive knows the John Wanamaker (1838-1922) quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Somewhere in his distinguished career, John must have found the answer. More…
    - 7 days ago, 15 Nov 17, 1:09pm -
  • 4 Ways to Tell if Your Physician Liaison is Right—or Wrong—for the Job
    We don’t want to step on anyone’s toes with this post. But marketing savvy doctors and skilled physician liaison people will agree about these common and costly mistakes. Nothing personal here—but we discover this business blunder all too often…
    - 8 days ago, 14 Nov 17, 1:03pm -
  • 4 Best Gift-Giving Tips (That You Probably Haven’t Heard) For Your Referring Doctors
    I didn’t mean for this to sneak up—but surprise—it’s that time of year! Right now—meaning today—is the best time to take care of the holiday gift-giving and doctor-recognition-marketing routine. There’s got to be a shorter name, but tra…
    - 11 days ago, 10 Nov 17, 2:49pm -
  • Creating Patient-Centered Design for the Medical Space [Podcast]
    [Healthcare Success Podcast Series] This is Stewart Gandolf. As you know we like to provide our audience with interesting podcast topics and new perspectives about the things we teach everyday. Our guest today is Cheryl Janis, principal designer and…
    - 13 days ago, 8 Nov 17, 4:05pm -
  • Has Facebook Become a Marketing Waste of Your Time?
    Earlier this year, Facebook’s Mark Zuckerberg was justifiably proud in announcing that the popular social media platform “is now officially 2 billion people. We’re making progress connecting the world…” He’s talking monthly active users,…
    - 15 days ago, 7 Nov 17, 1:32pm -
  • How to Optimize Your Hospital Marketing Budget
    This is the time of year when a well-considered hospital marketing budget is in the final-finish stages. It’s nearly ready for rollout with the launch of a new calendar year. But getting it done isn’t the same as getting it right. Here are four t…
    - 15 days ago, 6 Nov 17, 2:59pm -
  • Caution: The Google Chrome Warning is Eating Your Audience
    Even casual Internet users are understandably fearful of online risks. This is a digital age of malware threats, identity theft and ransomware attacks. So there’s a good chance that any of us might instantly back away from a website with a Google C…
    - 18 days ago, 3 Nov 17, 2:27pm -
  • 8 More Creative Director Secrets For a Fantastic Photo Shoot
    Recently I returned from a client photo shoot and drafted this list of helpful creative director secrets to help you produce professional and effective results. It’s about details because the camera sees it all. Every photo shoot—from a big scree…
    - 20 days ago, 1 Nov 17, 2:45pm -

Medical Practice Management

  • Medical Practice Marketing: Golden Triangle or Bermuda Triangle? [69]
    Medical Practice Marketing: Golden Triangle or Bermuda Triangle? Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, introduces the concept of the G…
    - 8 days ago, 14 Nov 17, 6:30am -
  • Social Media Marketing for Medical Practices [68]
    Social Media Marketing for Medical Practices Guest: Matt Coffy, CEO Customer Bloom In the podcast video, Matt Coffy, CEO of Customer Bloom, demonstrates his patient engines model for social media marketing for medical practices This issue (47:03): Ho…
    - 9 days ago, 13 Nov 17, 6:15am -
  • Incorporating Regenerative Medicine into Your Practice [67]
      Incorporating Regenerative Medicine Into Your Practice With Viv Hudson and Michael Berg of Ancillary Medical Solutions Guest: Jordan Joswick, Catalyst Viv Hudson and Mike Berg of Ancillary Medical Solutions speak with Jordan Joswick, VP of Sales a…
    - 10 days ago, 12 Nov 17, 6:07am -
  • MACRA – What is it? [66]
      MACRA – What is it? Guest: Mike Meikle, CEO SecureHIM Mike Meikle, CEO of SecureHIM, describes the MACRA program and what it means for medical practices as the transition to value-based reimbursement forges ahead This issue (8:51): What does MAC…
    - 16 days ago, 6 Nov 17, 6:39am -
  • Medical Device Cybersecurity Revisited [65]
    Medical Device Cybersecurity Revisited Guest: Mike Meikle, CEO SecureHIM Mike Meikle, CEO of SecureHIM, brings us up to date on the latest on medical device cybersecurity, from pacemakers to EKG monitors. This issue (11:48): Just how vulnerable are m…
    - 36 days ago, 16 Oct 17, 4:31pm -
  • Major Trends in Ambulatory Surgery Centers [64]
    Major Trends in Ambulatory Surgery Centers Guest: Matthew Rosenberg MD, CEO of Opake Matthew Rosenberg MD, CEO of Opake, discusses the latest trends affecting ambulatory surgery centers and how they can potentially impact physicians and medical pract…
    - 47 days ago, 6 Oct 17, 6:32am -
  • Equifax and Healthcare Breaches [63]
      Equifax and Healthcare Breaches Guest: Mike Meikle, CEO SecureHIM Mike Meikle of SecureHIM gives us an update on the recent Equifax breach, which has potentially affected half of the adult US population, as well as some other high-profile healthca…
    - 50 days ago, 3 Oct 17, 7:05am -
  • Allergy Testing and Immunotherapy [62]
    Allergy Testing and Immunotherapy With Viv Hudson and Michael Berg of Ancillary Medical Solutions Guest: Becky Lyon, Allerpointe Allergy Services In this podcast, Becky Lyon discusses different allergy testing and immunotherapy solutions that can be…
    - 74 days ago, 8 Sep 17, 7:37pm -
  • Cost Efficiencies of ASCs [61]
    Cost Efficiencies of ASCs: Considerations for Prospective Owners Guest: Matthew Rosenberg, CEO Opake In this podcast, Dr. Rosenberg discusses issues to consider regarding ASC ownership. This issue (7:45): Business models of specialty ASCs compared to…
    - 77 days ago, 6 Sep 17, 6:30am -
  • Autonomic Nervous System Testing [60]
     Medical Ancillary Trends – Autonomic Nervous System Testing  With Viv Hudson and Michael Berg of Ancillary Medical Solutions Guest: Tahir Bhinder MD In this podcast, Mike and Viv speak with Dr. Tahir Bhinder about testing patients for autonomic…
    - 98 days ago, 16 Aug 17, 6:00am -

Medical Web Experts