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Medical Group Management Association

Medical Marketing Enterprises

  • AAO 2017 Presentations | Randall Wong
    Here are my presentations just delivered at the AAO 2017 meeting. Please email me if you have questions!The post AAO 2017 Presentations | Randall Wong appeared first on Medical Marketing Enterprises, L.L.C..
    - 3 Dec 17, 4:06pm -
  • Guest Blogging to Increase SEO and Backlinks
    Ready for some great ways to improve your website traffic and SEO? Consider giving an interview (HARO). guest blogging or participating in a community forum.The post Guest Blogging to Increase SEO and Backlinks appeared first on Medical Marketing E…
    - 26 Oct 17, 11:42pm -
  • Juggling Multiple Social Media Accounts
    Managing your website and social media platforms can be especially challenging with regard to time. Here are some ways to reduce the time strain.The post Juggling Multiple Social Media Accounts appeared first on Medical Marketing Enterprises, L.L.C…
    - 17 Sep 17, 2:24pm -
  • Google Ranks Web Page, Not Websites |
    Search engines rank individual web pages. This means that each of your web pages can rank well given attention to SEO. Use this concept to avoid a common SEO mistake with your About pages.The post Google Ranks Web Page, Not Websites | appeared fir…
    - 24 Aug 17, 3:24pm -
  • Paid Advertising
    Ever consider using paying for traffic? Here are some common ways to use paid advertising and a short discussion as to which is best to improve your traffic.The post Paid Advertising appeared first on Medical Marketing Enterprises, L.L.C..
    - 1 Jun 17, 2:17pm -
  • 3 Reasons to Use Video to Expand Your Following
    Ever consider using video to reach out to your patients? Video is often a better educational tool and is more engaging. Video should cost nothing, too. The post 3 Reasons to Use Video to Expand Your Following appeared first on Medical Marketing En…
    - 4 May 17, 12:33pm -
  • Use Email Address List to Grow Your Practice
    Are you collecting email addresses in your office and on your site? Here's how to use those email addresses to connect with your patients and followers and grow your practice.The post Use Email Address List to Grow Your Practice appeared first on M…
    - 6 Apr 17, 2:39pm -
  • Interview with Steve Christiansen, M.D. | Successful Twitter Use in Medicine
    Here's how an ambitious ophthalmology resident has already started an eye health website and has used Twitter to promote himself, the AAO and his university department.The post Interview with Steve Christiansen, M.D. | Successful Twitter Use in Medi…
    - 23 Mar 17, 2:21pm -
  • Patient Persona | Target Your WritingWhat is a Patient Persona? | Write to Your Perfect Patient
    What's a patient persona? It's a great way to improve your writing, make you more credible and authoritative....and doctors do this this everyday.The post Patient Persona | Target Your WritingWhat is a Patient Persona? | Write to Your Perfect Patie…
    - 16 Mar 17, 1:02pm -
  • Interview with Dr. Andrew Doan | Early SEO Adopter | Founder Credential Protection
    This the interview I had with Andrew Doan, MD, PhD at the 2016 AAO meeting. We talked about his intro to SEO, Social Media and why he founded a reputation management company.The post Interview with Dr. Andrew Doan | Early SEO Adopter | Founder Cred…
    - 8 Mar 17, 11:15pm -

Healthcare Success Strategies

  • How to Market to Medicare Advantage Plan Patients
    Medicare influences most of the healthcare decisions of patients 65 and up. Unfortunately, original Medicare can have gaps in coverage that steer people away from making the right decisions for their health. That’s why millions of people choose a p…
    - 10 days ago, 11 May 18, 3:00pm -
  • Are Medical Marketing Agencies Worth It, or Should You Hire Within?
    Good doctors alone, no matter how competent or innovative, do not make a hospital or practice successful. Some level of marketing is always required. It may start with word-of-mouth, but eventually, you’ll need to expand your reach—and you might…
    - 14 days ago, 8 May 18, 1:18am -
  • [VIDEO] How Hospitals and Practices Can Keep Up with Mobile Advertising
    Mobile is taking over the world. There’s no way around it. When you have a personal assistant in your pocket every day, why would you perform searches primarily on a desktop computer? As user behavior changes, the future of mobile advertising is ch…
    - 19 days ago, 2 May 18, 7:49pm -
  • Can You Really Reduce Patient Wait Times to Just 2 Minutes? [This Practice Did!]
    When Dr. Tim Gray started Mountain View Medical Center in 1990, he was committed to providing first-rate medical care. Patients trusted Dr. Gray and his team to prioritize their health—but patient waiting times were rarely a topic of discussion. Th…
    - 21 days ago, 30 Apr 18, 5:57pm -
  • [VIDEO] Search and Display Advertising in Healthcare: What’s Best for Your Bottom Line?
    A solid digital marketing strategy involves several components, but paid digital advertising is the most direct route to your bottom line. I’ll put it this way: you can pray for clicks with search engine optimization (SEO), using the proper keywo…
    - 26 days ago, 25 Apr 18, 10:51pm -
  • 5 Ways Online Doctor Reviews Can Help Your Practice
    People can say almost whatever they want about your practice online. It may seem like a difficult task, but working to earn more positive online doctor reviews (and counteract the negative) is worth it–if you hope to grow your practice and keep peo…
    - 28 days ago, 23 Apr 18, 8:15pm -
  • [VIDEO] Here’s Why YouTube Should Be a Part of Your Healthcare Advertising
    Google may be the number one search engine in the world, but it also owns the second-largest search engine on the web: YouTube. Despite its ever-growing presence and 30 million daily users, few hospitals and practices include YouTube as part of their…
    - 33 days ago, 19 Apr 18, 1:34am -
  • 15 Healthcare Marketing Strategies That Bring More Patients
    Patients have more options than ever before. With so much information available online, they no longer feel the need to visit the hospital or practice closest to their location. That’s why it’s so important to have a planned, budgeted healthcare…
    - 35 days ago, 16 Apr 18, 8:46pm -
  • The Patient-Centric Philosophy That’s Transforming One Health System
    From time to time, I get the opportunity to interview leaders in healthcare from various viewpoints. Recently, I had fun speaking with my old friend Michael Boblitz about his role in shaping the strategic healthcare marketing plan of his organization…
    - 40 days ago, 11 Apr 18, 5:05pm -
  • Mobile-First Indexing: What Does It Mean for Medical Websites?
    It’s official: the number of Google searches coming from mobile devices has exceeded the number of searches coming from desktop. Nearly 60% of search traffic comes from mobile devices, which means more and more prospective patients are viewing your…
    - 42 days ago, 9 Apr 18, 7:22pm -

Medical Practice Management

  • EU General Data Protection Regulation [78]
    EU General Data Protection Regulation Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, discussed the new European Union regulations This issue (8:56): What is the General Data Protection Regulation (GDPR)? What does it encompass? W…
    - 5 days ago, 16 May 18, 10:30am -
  • Reputation Marketing Moneyball [77]
    Reputation Marketing Moneyball Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Marketing Systems   Becky Smith, Managing Partner and Marketing Strategist at Emedikon Marketing Systems, describes a novel approach for managing ph…
    - 42 days ago, 9 Apr 18, 10:30am -
  • In-Office Neuroscience Testing [76]
    In-Office Neuroscience Testing Guest: John Armstrong, Evoke Neuroscience Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with John Armstrong of Evoke Neuroscience regarding in-office neuroscience testing of cognitive disorders in the…
    - 45 days ago, 6 Apr 18, 8:09pm -
  • Ransomware Scares [75]
    Ransomware Scares Guest: Chris Johnson, Cybersecurity Compliance Strategist at onShore Security Chris Johnson, Cybersecurity Compliance Strategist at onShore Security, discusses the threats that ransomware incidents pose to medical practices and othe…
    - 52 days ago, 30 Mar 18, 11:30am -
  • Telehealth and Remote Patient Monitoring Reimbursement [74]
    Telehealth and Remote Patient Monitoring Reimbursement Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, discusses the ins and outs of telehealth and remote patient monitoring (RPM) Medicare reimbursement and whether it makes sense…
    - 63 days ago, 19 Mar 18, 6:30am -
  • Spectre & Meltdown Vulnerabilities [72]
    Spectre & Meltdown Vulnerabilities Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, brings us up to date on the latest cybersecurity threats Spectre & Meltdown which can potentially impact any computer or mobile device that uses co…
    - 84 days ago, 26 Feb 18, 6:30am -
  • How to Ethically Game Online Physician Reviews [71]
    How to Ethically Game Online Physician Reviews Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Marketing Systems Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, talks about the difference betw…
    - 2 Feb 18, 6:30am -
  • Conducting Clinical Research Trials [70]
    Conducting Clinical Research Trials Guest: Michelle Alex, DPM, President and Founder of Conduct Clinical Trials Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with guest Dr. Michelle Alex, DPM, President and Founder of Conduct Clini…
    - 3 Jan 18, 11:30am -
  • Medical Practice Marketing: Golden Triangle or Bermuda Triangle? [69]
    Medical Practice Marketing: Golden Triangle or Bermuda Triangle? Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, introduces the concept of the G…
    - 14 Nov 17, 6:30am -
  • Social Media Marketing for Medical Practices [68]
    Social Media Marketing for Medical Practices Guest: Matt Coffy, CEO Customer Bloom In the podcast video, Matt Coffy, CEO of Customer Bloom, demonstrates his patient engines model for social media marketing for medical practices This issue (47:03): Ho…
    - 13 Nov 17, 6:15am -

Medical Web Experts