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Medical Group Management Association

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Healthcare Success Strategies

  • newManaging the Social Media Slice of Your Marketing Plan
    [Community Manager Series Installment] The successful implementation of social media is the responsibility — and the credit — of your community manager. Every healthcare marketing situation requires a custom plan that artfully blends each of many…
    - 15 hours ago, 19 Sep 17, 2:53pm -
  • Your Million-Dollar Video Conferencing Recipe That Doesn’t Cost a Fortune
    The way we do video conference calls in our office at Healthcare Success is several measures of professional quality ahead of most everyone else. We’re proud of our video conferencing setup. It conveys a million-dollar setup, but the cost is low an…
    - 2 days ago, 18 Sep 17, 3:14pm -
  • Designing Digital Communications for a Changing Healthcare Market [Podcast]
    [SHSMD17 Speaker Podcast Series] In this segment of our 2017 continuing series, Stewart Gandolf, CEO of Healthcare Success talks with Brent Westra, Marketing Segment Manager, and Andrew Tofilon, Marketing Segment Manager at Mayo Medical Laboratories.…
    - 5 days ago, 15 Sep 17, 1:43pm -
  • Doctors to DJs: How Audio Content Put Physicians Center Stage [Podcast]
    [SHSMD17 Speaker Podcast Series] Our interview today is with Scot Singpiel, Communications Manager at University of Utah Health regarding the upcoming presentation at SHSMD 2017 hospital and healthcare marketing conference. Scott, and his co-presente…
    - 7 days ago, 13 Sep 17, 2:07pm -
  • How to Be Your Own Community Manager for Social Media
    [Community Manager Series Installment] Job titles and position descriptions will vary—social media manager, community manager, social media master or the like. But for social media (SM) to be effective, the first consideration is that someone is sp…
    - 8 days ago, 12 Sep 17, 1:22pm -
  • JeffConnect: Building a Value-Based Care Business Model Through Telehealth
    [SHSMD17 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success talks with Judd E. Hollander, MD, Associate Dean for Strategic Health Initiatives, Sidney Kimmel Medical College, Jefferson Health. The topic of this podcast is Dr. Hollander…
    - 9 days ago, 11 Sep 17, 3:21pm -
  • TV vs Digital: Grab a Ringside Seat for the Advertising’s Battle Royale
    Has digital advertising eclipsed television ad revenues for the first time or secured the top spot forever? Is TV advertising on its way out—obsolete, retired, a locker room has-been? The shocking news recently is: The once-powerful television adve…
    - 12 days ago, 8 Sep 17, 2:19pm -
  • What You Need to Know in Digital Advertising: Best Practices and Insights
      [SHSMD17 Speaker Podcast Series] In the Healthcare Success continuing series, Marketing Strategist Peter Do talks with Doreen Pichotti, Digital Marketing and Media Strategist at UC Davis Health System. Today’s podcast will preview Doreen’s upc…
    - 14 days ago, 6 Sep 17, 1:20pm -
  • 13 Success Tips of an Email Marketing Ninja
    Most communications professionals agree that email marketing is a major money-earning hammer in their marketing toolbox. The often-quoted ratio says that every dollar invested in email marketing can generate an average return of nearly $40. That’s…
    - 19 days ago, 1 Sep 17, 2:54pm -
  • Why I Fired My Doctor (and Went to Her Competitor)
    A professional colleague provided this first-person experience and the reasons he fired the doctor. We’ll cloak the identities involved, but here’s what went wrong—and how the problem could have been avoided. “The physician that I had been se…
    - 21 days ago, 30 Aug 17, 2:38pm -

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